JMIC (JOINT MEETING INDUSTRY COUNCIL) together with FIEXPO LATIN AMERICA has the pleasure to announce the launch of the Iceberg project, JMIC´s case study program, exclusively for Latin America and the Caribbean.
The Iceberg is presented by the Joint Meetings Industry Council and emerged not only as a vehicle for industry advocacy in general but also specifically to showcase the content of JMIC’s Case Study Program. The idea is that these academically rigorous studies of the outcomes and legacies of business and professional events are the best way to convince those in government – indeed all of those involved in destinations’ economic development – of the sector’s true value. And the JMIC reports coming online do indeed demonstrate that there is a less visible and often ignored nine tenths of berg mass lying hidden below the surface.

The winning project will be presented during de 5th Latin America Politician Forum on Meeting Industry.

1) Case study
2) Aplication Form
3) Guide to developing case studies

For more information: click here or send a mail:

About JMIC

The Joint Meetings Industry Council (JMIC) is an organization that represents the combined interests of 16 international Meetings Industry associations. It has provided a forum for information exchange amongst industry groups for over 50 years and has recently become more engaged in the process of articulating and delivering industry messages to wider community and governmental audiences as well as developing better mechanisms for documenting the value of the industry.

The active member associations who comprise JMIC today are:

AACVB, the Asian Association of Convention and Visitor Bureaus
AIPC, the International Association of Convention Centres
ASAE, the American Society of Association Executives
Cocal, the Latin American Confederation of PCO and Related Companies
DMAI, Destination Marketing Association International
ECM, European Cities Marketing
EFAPCO, the European Federation of Associations of Professional Congress Organisers
EVVC, European Association of Event Centres
IAPCO, the International Association of Professional Congress Organizers
ICCA, the International Congress and Convention Association
ICESAP, the Incentive, Conference & Event Society Asia Pacific
IFES, the International Federation of Exhibition and Event Services
MPI, Meeting Professionals International
PCMA, the Professional Convention Management Association
SITE, the Society of Incentive & Travel Exellence
UFI, the Global Association of the Exhibition Industry
UIA, Union of International Associations